Six-Part Podcast Series from CIPU, ‘Understanding IP Matters,’ is set to Debut on December 7th

A new podcast series, ‘Understanding IP Matters – From creator to entrepreneur’ is set to launch from the Center for Intellectual Property Understanding.

‘Understanding IP Matters’ explores the IP stories of those who have succeeded in the world of inventions, creative expression, and brands, some with the scars to prove it.

Six monthly episodes will cover a variety of creators and business leaders. They include Brian Hinman, Chief Innovation Officer of Aon IP Solutions, and ex-Chief IP Officer of Philips and Vice President of Licensing at IBM; Dan Brown, multi-award-winning inventor of the ‘Bionic Wrench’ and a Covid-mitigating shield; and Jonathan Taplin, movie producer (Martin Scorsese), Dean Emeritus of the University of Southern California Innovation Lab, inventor, and former tour manager for Bob Dylan.

Other segment guests include Tiffany Norwood, one of the most successful black female tech entrepreneurs and a pioneer in digital broadcasting. Her patented invention helped enable her to raise $670 million when she was just 27. Also featured in one of the 25-minute segments is Dr. Gary Michelson, a spinal surgeon and prolific inventor whose patents (almost 1,000 to date) helped land him on the Forbes 400 list of the world’s wealthiest billionaires. Among the philanthropies he is most devoted to: intellectual property education.

“Each episode features a different guest entrepreneur who shares with listeners how IP rights influence success.”


“Understanding IP Matters is the first podcast series to convey the IP story of high-performing inventors and creators in their own words,” says Bruce Berman, CIPU Chairman and the host of ‘Understanding IP Matters’. “Each episode features a different guest entrepreneur who shares with listeners how IP rights influence success and create opportunity.”

The first episode, “The Hidden Value of IP Understanding,” with management expert Brian Hinman, is available on Spotify, Apple Podcasts and Google Podcasts starting December 7. Go here to listen.

Excerpts from the Hinman episode:

“There has to be a standardized way to value intellectual property. There are lots of people with different theories and different constructs but you really have to combine them… a quantitative way to measure value with a qualitative, which really looks at the whole coverage aspect and the opportunity itself and the risk…”

“Once the world understands and embraces [IP assets] they will be reflected on balance sheets and the pressure will be on to companies to report about them on a quarterly basis.”

Diverse Support

‘Understanding IP Matters’ is brought you through the support of CIPU subscribers and partners, including the Kellogg School of Management, Astellas Pharma, the Michelson Institute for Intellectual Property, IPwe, Open Invention Network and UC Berkeley’ Haas School of Business.

The Center for Intellectual Property Understanding (CIPU), established in 2016, is an independent, non-profit organization dedicated to raising awareness about the impact of IP rights on individuals, business and society. CIPU provides outreach to improve IP literacy, promote sharing and deter theft. www.understandingip.org.

Image source: CIPU

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