Tag Archives: Fruti-Cycle Project

Startup mentored by Brody/Berman and Center for IP Understanding (CIPU) is LES Business Plan Winner

Takachar, a small business working with farmers in Kenya to develop an inexpensive, ecologic method for turning biomass (waste) into fuel, is the Global Winner of the 2017 Licensing Executives Society (LES) Business Plan Competition.

The company, led by Kevin S. Kung, an MIT doctoral student, was mentored in the Business Plan Competition by Bruce Berman, CEO of Brody Berman Associates and President of the Center for Intellectual Property Understanding (CIPU), an independent, non-profit.

Takachar’s unique IP strategy provides farmers free open-source technology, followed by patents licensed to the company exclusively by MIT, trade secrets and trademarks. The goal is to provide affordable franchises in Africa, India and other parts of the world, where economical sources of fuel are crucial to the success of small farms and disposing biomass is a challenge.

The Global LES Business Plan winner receives a $5,000 cash award and in-kind IP support. For more information about Takachar, go here.

Second Global Winner

Berman also mentored the 2016 LES Business Plan global winner, Fruti-Cycle Project, an Ugandan start-up that provides affordable, portable refrigeration for delivering produce to market faster and with less spoilage. For more information about Fruti-Cycle, go here.

“It is a privilege to work with innovative and ambitious young people, like Kevin and Nelson,” said Berman, who has 25 years of IP consulting experience. “They have the right combination of vision, technical skill and tenacity to turn original ideas into businesses that provide timely products and solutions. Takachar and Fruti-Cycle Project are good examples of utilizing integrated IP rights strategies in diverse parts of the world.”

Takachar Strategy

Image source: Takachar

Brody/Berman-mentored Fruti-Cycle wins LES business competition

Fruiti-Cycle Project, an Ungandan start-up that has developed an affordable bio-gas powered, refrigerated tricycle that speeds to market delivery of fruits and vegetables, has won the Global Prize at the 2016 LES business plan competition. 

The business plan and presentations were mentored by Bruce Berman of Brody Berman Associates in the U.S., who helped to develop the IP strategy, which incorporates patents, trademarks and trade secrets. There also is the potential for franchise licensing.

The Fruti-Cycle is a biogas powered tricycle, with a 300kg carrying capacity refrigerated courier for conveniently and safely transporting fresh fruits and vegetable to the market. It is targeted at the 70% of small-scale farmers in developing world. The Fruti-Cycle Project team is led by Nelson Mandela of Makerere University, in Kampala, Uganda.

8680c43c-0c59-11e6-b472-0670855d2669Fruti-Cycle costs half the price of competitor Bajaj’s tricycle and easier to run. According to its designers it will earn revenue through direct sales ($800) +licensing fee ($8/month). With $50,000 initial cost, it provides a 15.6% return on investment in the second year.

With subsidies from the government, partnerships with local farmers’ organizations and international organizations, Fruiti-Cycle will obtain a sustainable competitive advantage to create cheaper better model to supply the local market and scale to international market within five years.

More about the Fruti-Cycle Project, team and business plan, can be found here.

For additional information, go here.

Competition sponsors included Article One Partners, Relecura, Traklight and Knobbe Martens law firm. The Global Prize includes a cash award.

Image source: tffchallenge.com


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