Different approaches to a similar challenge — providing quicker access to information about intellectual property rights to a range of audiences — were recently introduced
Tag: IP awareness
Study: 57% of ‘Gen Z’ believe that it is better to support local counterfeiters rather than big companies
A recently released study from a leading IP organization has found that persons born in Generation Z, the group immediately following Millennials, are conflicted when
97% of Europeans regard IP rights favorably; 41% ages 15-24 believe it is sometimes OK to buy counterfeits
When it comes to intellectual property rights Europeans are highly respectful, except among the young, where buying counterfeits has gown. That is the primary take-away
