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$300 discount on IP Business Congress Boston for IPCU readers

The IP Business Congress Global, among intellectual property’s premier annual events, is providing a large segment of IP CloseUp readers a registration break for the upcoming event, June 16-18, at the Westin Waterfront in Boston.

This year’s IPBC Global program features over 70 speakers, more than 650 attendees and twelve hours of networking time.

Speakers include Erich Andersen, Microsoft; Paul Coletti, Johnson & Johnson; Jako Eleveld, Royal Philips; Juan C. Gonzalez, Mastercard; John Mulgrew, Uber Technologies; Michael Lee, Google; David Pridham, Dominion Harbor; Terry Rea, USPTO; Karen A. Sinclair, Harvard University; Wayne Sobon, Juul Labs; Maria Varsellona, Nokia; and Gilbert Wong, Facebook. HP and Ericsson also will be presenting.

Sessions include:

  • IP in the 5G era
  • Women in deal making
  • Insider the 21st Century IP team
  • Five years on from Alice
  • The investors’ perspective
  • Insider the global IP market
  • Blockchain in focus

By using the registration code, IPCU300, IPCU readers can save $300. The discount cannot be redeemed by IP service providers, as the service provider quota for IPBC Global has been reached.

For the entire speaker list, go here.

For the IPBC Global 2019 program, go here.

For an attendee break down, here.

To register, please visit go this this link.

 

Image source: ipbc.com; facebook: westinbostonwaterfront

Bridging the Gap Between IP Awareness and Understanding – A response to IBM’s Chief Patent Counsel

by Professor Ruth Soetendorp

In a recent article, Manny Schecter, Chief Patent Counsel at IBM and President of the IPO Education Foundation, was right to point out that increased IP awareness does not necessarily reflect people’s genuine IP understanding or their IP literacy[1].  But what does that matter, and to whom?

The ‘general public’ is a complex mix of IP illiterati including people whose IP curiosity will probably never reach beyond a vague awareness of wrongdoing for enjoying illicit downloads or counterfeit designer brands.  For them, the education system is beginning to wake up to the importance of including IP references in school citizenship classes.  They may never be concerned about how IP fuels our innovation economy or facilitates creative thinking, but they need to be protected from the potential criminality to which their lack of IP knowledge could lead.

Different, but no less lacking in IP knowledge, is the segment of the public whose IP awareness, however vague, has resonated with them. They may be entrepreneurs who realize IP’s relevance to their commercial success.  They are the group to whom international and national IP institutions (USPTO, UKIPO, EUIPO, WIPO etc) are keen to make available the short catchy sound bites that may capture attention but fall short on vital information.  These resources will never compensate for a lack of a deeper IP understanding.  They can trigger an expectation that IP problems will have a right answer, that should be easy to reach.

The public doesn’t need more catchy phrases about what IP rights are. Instead, IP institutions should be braver about telling the public that IP is difficult.  They need to encourage a more critical approach by the general public to the IP they encounter, prompting them to think about the relevant questions that could be posed to colleagues, professional advisers or online resources capable of providing relevant information.

Prime Target

College students are a prime target for IP education that will encourage them to respect and question the legal regimes that will shape their careers and enable them to graduate as more enlightened members of society.  For them, patents will be important, alongside trademarks, copyrights and design rights.  For all, the rules relating to confidentiality and trade secrets have a crucial significance.  Faculties are encouraged to allocate time to convey IP education. There is clear evidence that it would be well received.  Research that supports this strategy was undertaken by the Intellectual Property Awareness Network[2] with the UK National Union of Students into student and academic attitudes to IP education[3] and IP policies in Higher Education institutes[4].

A recent approach I have used with participants from the UK’s Arts and Creative industries sector on the Boosting Resilience Arts Council England project[5], involves using an Intellectual Property Management Decision Tree. The Tree is a graphic representation designed to provide a framework to assist discussion by the general public of an IP issue.  Around the roots are listed the intellectual property concepts that may be relevant to the issue.  Using the Tree helps if an educator is familiar with the concepts.  But if they are unfamiliar the trunk holds addresses of online resources that will provide basic explanatory material.  Most important, the branches hold five key questions to be answered when faced with an IP problem.  When used by Boosting Resilience workshop participants (senior managers of UK Arts and Creative industries enterprises) feedback suggested the Tree had proved a useful device to stimulate small group discussion of IP problems.

No Easy Answers

Encouraging questions about IP matters challenges assumptions and establishes that there are no easy and few definitive answers.  This, in turn, builds confidence to seek out the best advice when faced with IP challenges – to draw upon the best resources.  The public may well never fully understand IP rights or how they achieve their intended purpose. That should not deter IP enthusiasts from their responsibility to help the public tackle the big IP questions that are intrinsic to their lives and future.

__________________________________________________________________

Ruth Soetendorp is a pioneer in promoting IP education for non-lawyers, across all disciplines. Professor Soetendorp has published research with EUIPO, UKIPO, IPAN and the National Union of Students, and has worked with WIPO, EPO and the EC to bring IP education to the international community. She is currently Professor Emerita and Associate Director of the Centre for Intellectual Property Policy & Management at Bournemouth University and a Visiting Academic at Cass Business School, City University of London.

[1] https://www.ipwatchdog.com/2019/02/03/closing-gap-intellectual-property-awareness-understanding/id=105866/

[2] wwww.ipaware.org

[3] https://www.nus.org.uk/PageFiles/12238/2012_NUS_IPO_IPAN_Student_Attitudes_to_Intellectectual_Property.pdf

[4] http://ipaware.org/wp-content/uploads/2016/10/IPAN_NUS_University_IP_Policy_16aug16.pdf

[5] https://www.boostingresilience.net/

Image source: epmagazine.com; boostingresilience.net

U.S. Trademark head, PTAB Chief Judge to speak about IP eligibility – $100 discount for IPCU readers

Intellectual property and IP law are in a constant state of flux. For those interested in keeping up with recent changes the 11th annual Corporate IP Counsel Forum is time well-spent.

Corporate speakers include Seagate Technology, MasterCard, American Express, Raytheon, NCR Corporation and SAS Institute. Law firms include Ropes & Gray, Fish & Richardson and Finnegan Henderson.

Mary Boney Denison, U.S. Trademark Commissioner and Mark Powell, Deputy Commissioner of International Patent Cooperation, USPTO, will address “Recent Innovations in Technology and the Resulting Effects on Eligibility.”

IPCCF is being held at the Westin New York Times Square, March 28-29.

This year’s highlights include:

  • Judiciary, in-house, and external counsel perspectives
  • Procedural changes at the PTAB
  • Venue and litigation strategy in the wake of TC Heartland
  • Legal implications of AI
  • Employee trade secret theft
  • Round table break-outs including, understanding blockchain, combating counterfeits & promoting diversity

IP CloseUp readers use code CLOSE to receive a $100 discount. 

For the conference agenda, go here.

For the full list of speakers, go here.

To register, please visit this link.

Image source: uspto.gov; inta.org

 

 

Taylor Swift relies on clout and class to secure a unique streaming deal for fellow musicians

“With great power comes great responsibility.”

Whether it was Voltaire or Peter Parker (Spiderman’s Uncle Ben) who said it does not much matter. The important thing is the those responsible for generating and using intellectual property – the coin of the realm –  believe it.

Taylor Swift is one of the best-selling music artists of all time. She has already generated more than 130 million streams. But her pop-star status belies her intelligence and vision.

Swift has famously blacklisted Apple for not paying musicians and removed her content from Spotify because of their paltry pay-outs until she got a better deal for musicians. Recently, Swift locked down a highly lucrative record contract with Universal Music Group’s Republic Records, while securing an unprecedented streaming deal for thousands fellow singer-songwriters on the UMG label.

One stipulation of Swift’s new contract states that if UMG sells any of its shares in Spotify, which went public in April, that money must be redistributed to the label’s artists and cannot be recouped. UMG’s 3.5% stake in Spotify has been valued at as high as $1 billion.

Historic Tumblr Post

Swift reportedly prioritized that artists rights over negotiating for ownership of her highly valuable old masters and a bigger cash advance. Largesse of this kind is unprecedented. Swift stated in Tumblr post:

I [also] feel strongly that streaming was founded on and continues to thrive based on the magic created by artists, writers, and producers. 

There was one condition that meant more to me than any other deal point. As part of my new contract with Universal Music Group, I asked that any sale of their Spotify shares result in a distribution of money to their artists, non-recoupable.

‘Non-recoupable’ means that if a recording artist owes UMB money as a result of a cash advance from the label (often the case with younger artists) the proceeds from the sale of Spotify stock cannot be used to pay down the debt. That cash (Swift’s contract states) is to be used expressly for the musicians, many of whom have been paid almost nothing for their Spotify streams while helping build the company’s market value, which has been as high as $35 billion.

Spotify executives have been cashing in some of their valuable shares – why not the musicians who helped to build that value?

She demanded that Apple make sure artists were
compensated 
during Apple Music’s free trials in 2015; and went on a
three-year boycott of Spotify over royalty payouts

IP behavior matters 

“Taylor Swift has been consistent her whole career about protecting the value of music copyrights not just her own,” said David Lowery, lead singer of Cracker and publisher of the Trichordist in the January IAM magazine, here. “IP holders and users both can learn something from her: protecting IP as a matter of principle lifts all boats.”

Swift’s strategy with UMG and Spotify, as well as Apple, is not for effect – it is genuine. Her vision of the future reflects a keen sense of history and an uncanny instinct for survival. Without a truly viable music industry, she suggests, everyone will suffer, even if a handful of top artists may prosper for a while.

For Swift, IP behavior matters. It begins by creating an environment conducive to quality and success.

Let us hope that her bold moves will not go unnoticed by those who generate and own inventions, authored works and other types of creative output. It’s a big IP world and we all have to live in it.

Image source: Irish Times; http://fr.fanpop.com

42% drop in writer income attributed to growth of new media, changing attitudes

Value associated with small content generators and copyright owners appear to be on a similar downward trajectory as independent inventors and patent holders. 

Decline in small book publishing and freelance opportunities for writers has resulted in a 42% decline in income for writers between 2017 and 2009.

The most comprehensive survey of writing-related income of U.S. authors ever conducted, recently published by the Author’s Guild, cites median pay for full-time writers as $20,300 in 2017; $6,080 for part-timers.

The findings included responses from more than 5,000 published book authors, across genres and including both traditional and self-published writers.

Fewer Opportunities

The decline in free-lance journalism and pay has meant less opportunity for authors who write for a living. Many of the best paying publications have dropped their rates or have folded. Content and copyright are increasingly the province of large providers like Conde Nast, whose own fortunes have been declining.

“The decline in earnings is also largely because of Amazon’s lion’s share of the self-publishing, e-book and resale market,” reported The New York Times. Amazon charges commissions and marketing fees for premium positioning, something smaller publishers cannot afford.

The Times quoted a source as saying the “The people who are able to practice the trade of authoring are people who have other sources of income.” This, the article said, creates barriers to entry and limits the types of stories that reach a wide audience.

Devaluation Crisis

“There is also a devaluation of writing in which it is often viewed as a hobby as opposed to a vocation.”

The Authors Guild calls the decline a ” crisis of epic proportions, especially for literary writers.”

SMEs and independent inventors take note: devaluation of creative output has not been limited to authored works.

What and how much audiences are willing to pay for intellectual property rights like patents have declined, as cheap or free-access has grown.

Some see it not only as an attitude towards authors, but as a strategy on the part of some content providers to cut costs and limit competition.

Amazon controls approximately 85% of the self-published market and so most self-published authors have no options other than to accept Amazon’s non-negotiable terms.

“Amazon,” says the Authors Guild, “but also Google, Facebook and every other company getting into the content business, devalue what we produce to lower their costs for content distribution, and then take an unfair share of the profits from what remains for delivering that reduced product.”

Among AG recommendations: “Publishers and self-published authors should be able to negotiate collectively with Amazon, Google and Facebook to equalize the bargaining power.”

For a summary of the Authors Guild survey findings and recommendations, go here.

For the full survey, go to the bottom of the page, here.

Image source: fairhaven.com; authorsguild.org

IP CloseUp surpassed 200,000 views in 2018

In 2018, IP CloseUp broke though the 200,000 view level, generating a total of 207,868 on 373 posts since it was first published. 

Among the most popular posts for 2017:

By far the most read post on IPCU is Kearns’ son still fuming over wiper blade fight”. Since 2014 it has generated 77,844 visits.

In 2018 IP CloseUp was read in more than 100 countries. Since 2015 IPCU has generated 154,653 views.

IP CloseUp has been rated by Feedspot among the top-fifty IP blogs. It began publication as IP Insider in 2011.

To receive IP CloseUp weekly follow @IPCloseUp, connect to LinkedIn via publisher Bruce Berman or by subscribing at the right of this page under the Franklin Pierce tile.

 

Image source: ipcloseup.com

“Know-go” – negative know-how that can be protected as a trade secret is among IP’s most overlooked assets

Thomas Edison famously said: “I have not failed. I have just found ten thousand ways that won’t work.”

After hundreds of experiments with different materials for a long-lasting light bulb filament, Edison, as much as businessman as an innovator, zeroed in on carbonized thread.

“At that point,” says James Pooley, author of SECRETS: Managing Information Assets in the Age of Cyberespionage, “Edison had two trade secrets: first, the identity of the best material. And, second, the identity of the materials he had tried.”

Negative Know-How

A business’ lack of success, a matter of specialized know-how more aptly called “know-go,” is protected under trade secret law because it is valuable not only to it but to a competitor who wishes to catch-up without spending as much time and money.

Know-how, sometimes known as show-how, is the “secret sauce” that can give an otherwise mundane invention meaning. But the value of negative experience — of what not to do; of repeated failures and near successes — should not be under estimated.

The Intangible Investor in the December IAM magazine looks at “Failure – IP’s most underrated asset.” The full piece can be found here.

Costly Mistakes

A popular television series, “What Not to Wear,” has run for 345 episodes over ten years. The show advises women and men about how to spare themselves the cost, time and embarrassment of fashion faux pas. The value, the show’s loyal followers reason, is not only in identifying the right clothes choices, but in avoiding the more costly mistakes.

Information, data or experience that spares businesses time, cost and potential embarrassment is an asset, often an invaluable one, especially to large, risk-adverse businesses where R&D is at a premium.

Know-go is also attractive to potential acquirers who need to know how far towards a solution a target may have progressed.

Closely related to the concept of negative information is the idea that you can be guilty of trade secret theft (“indirect misappropriation”) even though your product looks very different, or significant investments have been made in your own research.

“Intangible assets of this nature that serve to avoid failure,” says Pooley, former Deputy Director of the World Intellectual Property Organization (WIPO), “can be more valuable than knowledge that enables success.”

Image source: rundlesafety.co.za; wikipedia.org;

A responsive patent system requires time and participation: a response to Jay Walker’s IPAS 2018 speech

GUEST COLUMN:

At the IP Awareness Summit held at the Columbia University on November 29 Jay Walker, entrepreneur, prolific inventor, TEDMED curator and founder of Priceline.com, spoke about a “broken” patent system and need for a Constitutional Convention to fix it. In the following response to Walker’s speech, Brenda Pomerance takes a different view. 

 

Improving the Patent System:

Independent Inventors Need Apply

By Brenda Pomerance

At the IP Awareness Summit held by the Center for Intellectual Property Understanding on November 29, 2018 at the Columbia School of Journalism, Jay Walker gave a keynote presentation asserting that the Patent System was irreparably broken for individual inventors lacking “deep pockets.” He based his position on five problems, and called for an entirely redesigned Patent System.

In fact, two of these problems are features, not problems. The existing Patent System can be tweaked to provide individuals with a fairer playing field for the other three problems.

First, clarity: Walker says that patent claims are impossible for him to understand.

Lack of clarity, for laypersons, is due to the need for a claim to only distinguish from the prior art, not to explain how to make an invention and to distinguish that invention from the prior art.  Walker can eliminate his clarity problem by telling his patent attorney to write claims that are essentially a production specification for the invention, but the scope of these claims will be much narrower than is needed. Examiners will love these production specification claims and prosecution will be faster.

Also, the Patent System enables a claim to encompass something that the inventor did not specifically think of when the patent application was filed, if claims are suitably written and there was no discussion of this issue in the prosecution history, but an inventor can relinquish this flexibility via clearer claims that are limited to exactly what the inventor invented.

Second, reliability: Walker says that because so many patents are invalidated, a patent is not a reliable property.

Walker can hugely improve validity by telling his patent attorney to write claims that will survive most litigation challenges (a very high standard), rather than claims that an examiner will allow (a lower standard). But, the inventor will have to (a) do the comprehensive prior art search that litigation defendants do (costing up to $100,000 for the search), then (b) figure out why it would not be obvious-to-try to combine this prior art to arrive at the invention, and finally (c) explain non-obviousness in the disclosure, which requires a detailed in-context understanding of each piece of prior art and vastly more care expended on the background section of a patent application.

An excellent prior art search along with an explanation distinguishing the claims from the prior art will speed up prosecution, but will substantially increase the cost of patent application preparation, possibly making it too costly for shallow pocket individuals.

Third and Fourth, cost and time: Walker says that it is too expensive and takes too long to enforce a patent.

Here are some tweaks to address enforcement cost and time problems:

(A) Require that all prior-art based challenges to a patent be presented in an IPR Request that is filed within nine months (not one year, to reduce gamesmanship of multiple IPR filings) of the lawsuit’s filing, unless plaintiff consents to addressing prior art invalidation in litigation, with a prohibition on staying the lawsuit for the IPR until the IPR Request is granted, and an automatic lawsuit stay after the IPR Request is granted unless the parties agree to concurrent litigation.  During litigation, this would leave mainly inequitable conduct available to invalidate a patent during litigation unless and until defendant negotiates for prior art, perhaps via accelerated discovery or payment.  It requires that the PTAB consider as prior art more than merely printed publications.

(B) If PTAB denies the IPR Request (the current PTAB denial rate is 40%), the patent is presumed valid over prior art against the challenger in all Patent Office and court proceedings.   This will speed up enforcement against defendants who make only small changes but keep infringing to force patent owner to file new lawsuits.

(C) If all claims, asserted in litigation at the time of IPR Request filing, are invalidated in an IPR based on a prior art rejection (references and motivation to combine) that the patent owner was notified of by the patent challenger at least three months prior to the filing of the IPR Request, then the patent owner has to pay the challenger’s attorney fees for preparing and filing (but not prosecuting) the IPR Request.  This encourages defendants to quickly share their most relevant invalidity arguments, and punishes plaintiffs who ignore relevant prior art and waste defendants’ resources in an IPR, but the punishment is limited by not including prosecution costs so as not to be too scary for good faith plaintiffs.

(D) After an IPR Request has been disposed of via denial or an IPR, a deep pocket defendant must begin paying half of the monthly cost of litigation attorney fees for a shallow pocket plaintiff based on redacted attorney invoices.   If the judge or jury finds the defendant is not liable for any infringement damages, then the plaintiff must repay the attorney fee payments.

(E) For a patent that has survived IPR, via IPR Request denial or an IPR, and that a defendant has been shown to infringe, restore the presumption of irreparable damage for patent infringement that was destroyed by eBay v. MercExchange, 547 U.S. 388 (2006), leading to an injunction absent exceptional circumstances, regardless of whether patent owner licenses or practices the patent.

(F) Provide a rebuttable presumption that the patented technology is frequently used by all accused products and services of an infringer, and require that damages be based on how often a technology is actually used to provide a product or service, so that rarely used features have relatively small damages awards, while frequently used features can have large damage awards.   The incentive of rebuttal should encourage defendants to provide discovery, instead of the current gamesmanship of withholding discovery.

(G) For a prevailing shallow pocket individual plaintiff, a deep pocket defendant must pay 200% of the plaintiff’s attorney fees absent exceptional circumstances.  This penalizes deep pocket litigants for litigation gamesmanship.

Fifth, price discovery: Walker says that it is difficult to predict what infringement damages will be.

The pre-litigation part of this difficulty is because parties like to keep confidential the cost of licenses and settlements; but confidentiality should be their right.

The litigation part of this difficulty is because defendants are extraordinarily reluctant to provide discovery on what portion of their business infringes and the revenue associated with doing so; D-G above, especially F, will reduce such reluctance.

Conclusion

I agree with Walker that, at present, the enforcement part of the Patent System is hostile towards under-funded individual inventors.  However, the Patent System is still quite viable and can evolve to be friendlier towards individuals. Independent inventors are a fabulous source of ideas and patents reflect the diligence to make the fruits of their ideas available in commerce, which benefits all of us.

_____________________

The audio file for Jay Walker’s speech can be found at https://www.ipawarenesssummit.com/recorded-speakers

Brenda Pomerance has almost 30 years of experience in prosecution of approximately 2,000 patents, including Appeal, Ex-parte Re-examination, Reissue, Inter Partes Review and Interference. Clients have included Research in Motion (now Blackberry), MIT, AT&T, Lucent, IBM, Sony and Canon. Ms. Pomerance has represented clients in licensing, in several patent infringement lawsuits and in a software copyright infringement lawsuit. She is a solo patent attorney in the Law Office of Brenda Pomerance in New York City. b.pomerance@verizon.net

Image source: canadaipblog.com

To encourage investors the IP system must provide stability and predictability, says USPTO head

IP is the engine that makes economic and cultural developments work and the USPTO keenly focused on facilitating this goal.

That was the message delivered by Undersecretary of Commerce and Director of the United States Patent and Trademark Office, Andrei Iancu, at the Second Annual Intellectual Property Awareness Summit in New York on November 29.

CIPU, CTV, Columbia University

IPAS was held by the Center for Intellectual Property Understanding (CIPU), an independent non-profit, in conjunction with the Columbia Technology Ventures, at the Columbia University’s School of Journalism.

“For the IP system to work as intended,” Director Iancu told the audience of IP owners, creators, executives and educators, “we must make sure future IP laws are predictable, reliable and carefully balanced.”

Director Iancu, who holds degrees in aerospace and mechanical engineering and who has taught at UCLA, said he believes that it is really important for new members of congress coming into office in January, as well as existing ones, be informed about the importance of intellectual property.

“They should be aware why IP is important to the economy and to America’s standing in the world and competitive position.”

“I would urge folks in this room,” he said referring to the IP professionals and educators present, “to talk about these issues with members [of Congress] in ways that relate to their priorities and constituents.”

A Different World

The Director told the audience that the battle for 5G is not likely to be limited to giant American companies but is international and being waged by the smallest and biggest countries; from Singapore, for example, to China.

“We live in a different world,” he concluded. “For the United States to maintain its competitive leadership it is critically important that we have an IP system and innovation and entrepreneurship ecosystem that encourages innovation; that provides stability and predictability, so folks can invest here in the U.S. confidently.”

The audio file of Director Iancu’s remarks and q&a is available at www.ipawarenesssummit.com.

IBM, Priceline, George Mason University

Other featured speakers at IPAS 2018 included Manny Schecter, Chief Patent Counsel of IBM and a member of the board of directors of the Center for Intellectual Property Understanding (CIPU); Jay Walker, inventor, entrepreneur, TEDMED curator and founder of Priceline.com; and Adam Mossoff, Director of the Center for the Protection of Intellectual Property (CPIP) at George Mason University College of Law.

IPAS also included 17 other speakers, four panels and three workshops focused on the IP literacy requirements of IP owners, creators, educators, investors and the public. For the full IPAS 2018 program, presenters and partners go here.

Image source: Russell Cusick Studio 

USPTO Director Iancu, top-ten inventor Jay Walker and IBM’s patent chief + surprises set for IP Awareness Summit this week

The IP Awareness Summit 2018 – IP literacy matters

The second annual Intellectual Property Awareness Summit is being held at Columbia University in New York this Thursday, November 29.

The Summit is being held by the Center for IP Understanding (CIPU), an independent non-profit. This year year’s theme is IP literacy in a digital world.

Featured speakers at IPAS 2018 include United States Undersecretary of Commerce and Patent and Trademark Office Director Andrei Iancu, whose recent remarks in favor of more certain patents and less rhetoric about patent licensing have been favorably received by IP owners.

Jay Walker one of the most prolific American inventors, curator of TEDMED and founder of Priceline.com will follow Director Iancu. Leading the group of featured speakers is Manny Schecter, IBM Chief Patent Counsel and a proponent of a clearer and more consistent definition of what is patentable.

Scholar and proponent of IP rights as property, Adam Mossoff, Executive Director of the Center for the Protection of Intellectual Property (CPIP), will round out the line-up of featured speakers.

A representative from the International Trademark Association (INTA) will speak about the growing problem of counterfeits and ways of addressing it through public awareness.

A few registrations are still available, here. 

Other Speakers & Panelists

Speakers from the International Trademark Association, Bloomberg Law, the Kellogg School fo Business, the Center for the Protection of Intellectual Property, the Global Innovation Policy Center (United States Chamber of Commerce), the rock band Cracker and other organizations from the US and Europe will be speaking and networking.

For the program, presenters and partners go here:

IPPro recently spoke with CIPU about IPAS 2018 and why today more than ever audiences need to understand the purpose and impact of IP rights. Excerpts follow (the entire article, “IPAS 2018: Why IP literacy matters,” is available, here).

What is the Intellectual Property Awareness Summit?

IPAS is an annual gathering of IP organizations, holders, educators and thought-leaders who believe that IP rights are frequently misunderstood and have come to be seen by many as unfair and unnecessary. IPAS 2018 is open to any interested party.

What is the goal of IPAS 2018?

At IPAS 2017 in Chicago, participants identified that there is a significant disconnect between how people see and use intellectual property. The problem is a result of confusion about why IP rights exist and who they benefit. A combination of inaccurate media coverage and vested interests are responsible for this false impression.

At IPAS 2018 we will “dig down” and start to identify whether or not there needs to be a set of basic standards for IP awareness for various audiences. What are the basics? How are they best communicated?The theme of IPAS 2018 is “IP literacy in a digital world.”

Information moves so much faster today. It is more accessible than anyone would have believed twenty years ago. Many businesses and individuals believe that basically “everything” accessible is available, and ideas are there for the taking.

Some U.S. lawmakers and courts have over-reacted to patent and other patent holders who wish to license their rights or enforce them, rendering many patents valueless. Some even believe that infringing IP causes no major harm and is a part of modern life.

A basic awareness of what IP rights are and do, and what is appropriate IP behavior, is something everyone needs – and it should come from a trusted source.

Why is IP awareness important?

The lines of IP ownership are sometimes poorly drawn and frequently misunderstood.

We need to start with IP professionals. They must recognize there is a problem outside of the IP community and even within it. There are intelligent people who believe that IP theft is not stealing.

Then, we need to identify the key audiences for better IP understanding: college students, educators, business schools, lawmakers, K-12 teachers, parents, investors, journalists.

What three or four basic IP principles do they need to know? Why? When should they be imparted? How?

It is no accident that the U.S. is the greatest nation when it comes to innovation, technology and authorship, including films and music. But that is changing.

The fast pace of communication and easy access to data do not let users off the hook when it comes to acknowledging IP rights. Respecting IP rights today may be more inconvenient for some than others, but it should not be more acceptable.

_____________________________

For more information about IPAS 2018, including registration information, please visit www.ipawarenesssummit.com.

To learn more about the Center for IP Understanding, go www.understandingip.org.

Image source: CIPU; understandingip.org

Patent “abuse” stories is the subject of a website and forthcoming book

From Michelangelo to Edison and Bell, inventor success stories are well-known.

But patent and inventor abuse stories – such as inventor Robert Kearns’ and his intermittent windshield wiper, famously infringed by almost every auto manufacturer and well-captured in the feature film, “Flash of Genius” – are less well-known.

An organization supported by a GoFundMe campaign is looking to change that. Protect American Innovation has been collecting patent abuse stories since July and has thus far gathered 16 examples of dramatic abuse. Some of the examples cite videos.

Protect American Innovation, which is described on its website as a “coalition of businesses, innovators and inventors, to spread the word about patent abuse and to push for effective change in the U.S. Patent System,” supports the Stronger Patents Act, which hopes to correct the over-reaction and weakening of the patent system caused by the American Invents Act. The Bill is currently in the House Judiciary  Committee.

For PAI patent abuse stories, go here. They help to explode the myth of the abusive “patent troll.” Those interested in the website may also want to know about a book being written by IP consultant David Wanetic about patent and inventor abuse.

Incisive Op-Ed

Also on the PAI website is “The Time to Revive the American Patent System is Now!”, an incisive op-ed written by Chief Judge or the Court of Appeals for the Federal Circuit (ret.), Paul R. Michel. It succinctly restates that the U.S. is losing its innovation edge and how a balanced patent system can help to fix it. Judge Michel’s piece can be read here.

“… to overcome the massive PR campaign of the FANGs, featuring largely fictional or exaggerated tales of patent ‘trolls’ abusing the system with baseless law suits, leaders in Congress need stories to illustrate the harms of the AIA reviews and Supreme Court cases.”

For the Save the Inventor video feed with more than 100 videos, go here.

Image source: savetheinventor.com

IP Awareness Summit update: keynotes to include top-ten inventor, Jay Walker, USPTO Director Iancu and IBM’s Schecter

Priceline.com founder and one of the most prolific and successful U.S. inventors in history will join USPTO Director Andrei Iancu and IBM Chief Patent Counsel Manny Schecter as featured speakers at the IP Awareness Summit in NYC on November 29.

The Summit will is being held by the Center for IP Understanding, an independent non-profit, at Columbia University’s famed Pulitzer Hall in the School of Journalism in conjunction with Columbia Technology Ventures.

Mr. Walker, an owner of TEDMED, which bridges the gap between science and the public, has long held that despite increases in U.S. technology and innovation, the patent licensing system is broken.

“The fact is that without a functioning licensing system we really don’t have what need to compete,” Mr. Walker, a former member of the Forbes 400, has stated. “Licensing is the way that inventions get into the economy; it’s the way they get used and brought into the marketplace and creates jobs and helps our economy to be more competitive.”

Mr. Walker is number eight on the U.S. all-time U.S. inventor list with 950 issued utility patents. Thomas Edison had 1,084. At the current pace, Walker will surpass Edison sometime in 2023. Many of his patents cover gaming and risk calculation.

Iancu and Schecter, too

Joining Mr. Walker as an IPAS 2018 featured speaker is USPTO Director Andrei Iancu, who will present at 1:30 and is likely to touch upon U.S. and China IP issues. Another featured presenter is Manny Schecter, Chief Patent Counsel of IBM, who will speak about the impact of a faster, more digitized world on IP and how it is seen.

Other speakers and panelists include a range of IP thought-leaders, owners, educators and organizations from the U.S., Europe and Asia, who will present and serve on panels. Luncheon breakout sessions will permit IP holders, creators and others to consider specific IP leadership challenges. Registration for IPAS 2018 is now open to the public but space is limited.

The IPAS 2018 theme – IP Literacy in a Digital World will be the basis for examining the impact of information and speed on how intellectual property is seen and often taken for granted, as well as ways to address the disconnect through education and the media.

To view the IPAS 2018 program and event website, visit www.ipawarenesssummit.com.

To register, go here.

The current list of IPAS 2018 participants and partners can be found on the home page. Persons who wish to apply for a discounted registration, contact explore@understandingip.org.

To learn more about the Center for IP Understanding, www.understandingip.org.

Image source: bloomberg.com; TEDMED

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