The world’s most iconic brands can be a moving target, changing subtly in value from year to year and industry to industry. Measuring their performance
Tag: brand value
11 of the top 25 Most Valuable Brands are Chinese; 9 are U.S. – TikTok is the Fastest Growing, up 215%
TikTok, the Chinese social media giant, is the world’s fastest growing brand, up 215% over 2021, according to BrandFinance, a firm that rates the Global
Value of Top Global Brands Up 42% with TechCos Leading the Way; Patents Play an Unsung Role
The value of the top global brands, which are largely comprised of technology companies, grew at an astonishing 42% since 2020. With global technology brands
TechCos are now half of the 10 most valuable brands, more than doubling in value to $2.1 trillion
The value of the largest technology company brands has more than doubled since 2001. The cumulative brand value of leading techcos in 2001 was $988
Leading Brands Increasingly have the Most Valuable Patents
Patent portfolios associated with strong positive reputation appear to enjoy better performance, or so it seems. It is no coincidence that many of the world’s
Apple v. Samsung Shows Brand Matters to Patent Holders, Juries
There is a Tendency to View Patent Prowess as a Function of Reputation and Perceived Innovation Much of billion dollar verdict in Apple v. Samsung
SEC Investigates Goldman Sachs Fraud
The Gold Standard No More? In a provocative IAM blog, Joff Wild asks will the Goldman Sachs brand be irreparably harmed from the SEC fraud
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