The value of the largest technology company brands has more than doubled since 2001.
The cumulative brand value of leading techcos in 2001 was $988 billion. In 2019 that value stands at $2.1 trillion and represents an average CAGR (Compound Annual Growth Rate) of 4.4%.
With a combined brand value of almost $700 billion, tech companies, according to a summary of Interbrand rankings in Visual Capitalist, account for half of the 10 most valuable world brands.
Apple continues to lead the way as the world’s most valuable brand and has been for past seven years. So much for their smartphone marketshare. As of 2Q 2018 it was just 12.1% of phones sold.
12 of the top 20
Techcos now comprise 12 of the top 20 most valuable brands. Following the top 10 are BMW, IBM, Intel, Facebook and Cisco, followed by Nike, Louis Vuitton, Oracle, General Electric and SAP.
Arguably auto companies like BMW, Mercedes and Toyota are technology companies, but currently they are not treated as such.
The fastest growing brands in order of speed: Mastercard, Amazon, Salesforce, Gucci, Starbucks, Adobe, Visa, Caterpillar, Nintendo and Microsoft.
For the entire list of top 100 brands according to Interbrand, go here.
Image source: visucalcapitalist.com
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