One of the most iconic and copied brands in the world, Lego, has generated surprising support for its trademarks and copyrights in China through an
Tag: consumers
Positive IP Rights Awareness in China and Asia has Grown, While U.S. Perceptions have Declined
Public IP awareness has grown measurably over the past two years in China and parts of Asia while the U.S. has seen a slight decline.
Lack of Transparency in the Fashion Industry Threatens Brand Loyalty, says Industry Expert
Inspiration that encourages “borrowing” or sampling from other creators is an accepted practice in many industries, up to a point. When does the practice go
66.4% Worldwide Acknowledge the Positive Impact of IP Rights but Many Young Do Not Agree
A recent study of 25,000 consumers in 50 nations finds that IP rights’ positive effects are most highly recognized in Asia-Pacific, Africa, and Latin America
Damage to the Global Economy From Counterfeit Goods Exceeds $300 Billion; Risk of Injury, too
Counterfeit goods caused an estimated $323 billion of damage to the global economy in 2018, a conservative estimate. These fake products, according the the Visual
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