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Tag: Forbes

‘IP literacy is not just for lawyers’ – education systems in Canada and elsewhere need to step up now

July 30, 2019 Bruce Berman

The education system needs to do a better job of fostering literacy associated with creations of the mind, not just for the next generation of

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Value of top brands grew by 8% to $2.33 trillion; bigtech leads; Facebook declines

June 25, 2019 Bruce Berman

The 100 top global brands, led by technology companies, are up 8% over last year and are worth a cumulative $2.33 trillion. It’s no surprise

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MeTube: This “Rube” saw the digital future and its foibles

April 10, 2018 Bruce Berman

San Francisco-born Reuben Garrett Lucius “Rube” Goldberg, an American cartoonist, sculptor, author, engineer, and inventor, best known for satirical cartoons that depicted complicated devices that

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EFF’s narrow position on university tech transfer is “wildly misguided”

November 22, 2016 Bruce Berman

The Electronic Frontier Foundation (EFF) is attempting to paint a scarlet letter on universities with public funding who benefit from sharing discoveries with those best-equipped

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New measure of success challenges traditional brand valuations

October 19, 2016 Bruce Berman

Measures of a brand’s power can differ dramatically, depending on performance criteria. A new success index believes that in an increasingly connected world, traditional measures

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Taylor Swift assists recording artists, Apple Music, and (even) herself

July 27, 2016 Bruce Berman

Taylor Swift, a pop star with sufficient power to move mountains, succeeded in moving an equally resolute object last year: Apple Music’s position on paying royalties to

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Fintech patent competition: fierce, diverse, growing

February 1, 2016 Bruce Berman

Among the most watched areas for new patent value is financial technology, covering inventions in areas like authentication, mobile payments and wealth management. Fintech is

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Poor ROI from top R&D companies is a red flag, says Forbes columnist

June 15, 2015 Bruce Berman

Which companies are truly (disruptively) innovative and which are merely using their R&D to maintain a low-growth franchise has become the subject of worthy debate.

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Rohrabacher to Congress: “Don’t let the ‘Innovation Act’ be a part of our legacy”

March 5, 2015 Bruce Berman

Not everyone agrees that another round of patent reform is necessary at this time. Doubters believe that the Innovation Act, H.R. 9 in its current form, will

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Patent “War” Launched by Billionaire Allen

August 29, 2010 Bruce Berman

MSFT Founder Sues Over Web Rights – Microsoft co-founder Paul Allen is claiming in a suit filed in filed on Friday in Seattle that patents owned by a company that he once

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About The Editor


Bruce Berman is a long-time IP observer, editor and innovation strategist. He is in close close contact with the leading IP owners and influencers, and tracks latest trends and developments, including data, strategy and performance.

Since founding Brody Berman Associates in 1988 Bruce has been working with IP holders, executives and investors, as well as more than 80 law firms and their clients. In 2016 he founded the Center for IP Understanding, an independent non-profit, www.understandingip.org. He has been on an IAM 300 Leading IP Strategist every year since 2011 and is a member of its Hall of Fame Academy.

Bruce is responsible for five books, including the best-seller "From Ideas to Assets." He wrote The Intangible Investor column for every issue of IAM Magazine from 2003-2020, which he now contributes to IP Watchdog. IP CloseUp has generated more than 265,000 visits over the past five years. For Bruce's full bio, visit www.brodyberman.com or click below.


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