The value of the largest technology company brands has more than doubled since 2001. The cumulative brand value of leading techcos in 2001 was $988
Tag: Interbrand
New measure of success challenges traditional brand valuations
Measures of a brand’s power can differ dramatically, depending on performance criteria. A new success index believes that in an increasingly connected world, traditional measures
Leading Brands Increasingly have the Most Valuable Patents
Patent portfolios associated with strong positive reputation appear to enjoy better performance, or so it seems. It is no coincidence that many of the world’s
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