The emerging revenue sources of large technology companies like Apple and Microsoft may be an indication of their regard for certain intellectual property rights and their
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The Impact of Weaker IP Rights and IP Monetization will be Examined at Two Fall Conferences
Understanding the meaning of weaker IP rights and commercializing innovation are the focus of major intellectual property events in September and October. The Center for
Innovative Visualization of Leading Brands is a Clear Path to Distinguishing their Relative Value
The world’s most iconic brands can be a moving target, changing subtly in value from year to year and industry to industry. Measuring their performance
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