The costs and risks associated with movie production and marketing today have expanded the use of “safer” franchise characters and driven the value of bankable
Tag: Star Wars
Franchise Movie “I.P.” is Not the Villain – Audiences Can Still Call The Shots
Intellectual property associated with character-driven franchise movies like Barbie, Iron Man and The Avengers is being blamed for killing off films about real characters and relationships.
Hollywood Writers’ Strike Tests Limits of AI Use, Ownership; Actors are Threatened, Too
Using existing scripts protected under copyright to train Generative AI to draft new ones are at the center for the battle in the ongoing Hollywood
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