Tag Archives: EUIPO

Perception of patents & other IP rights is being taken more seriously

Do IP users – both businesses and individuals – view rights like patents and copyrights as potential assets that benefit commerce and society? Or, do they see them as nuisances to be ignored and, in some cases, disdained?

How IP rights are perceived, by whom, and why its starting to receive the critical attention it deserves.

Perception, which is known to affect value in all asset classes, is on the rise. Stakeholders are realizing that even sophisticated audiences are clueless about what IP rights generate, and for whom and that the growing hostility towards them has profound implications.

In the October IAM (out today), The Intangible Investor explores, “The premium on perception,” which highlights recent studies on IP perception. IAM readers can find a copy here.

Recent Studies

Several recent studies that look at how various audiences regard IP rights have set the stage for further research and analysis. They include:

European Citizens and Intellectual Property: Perception, Awareness and Behavior, a research report from the EUIPO, surveyed 26,000 EU citizens in 2013 and then again in a 2016 follow-up, published this year. Its findings show that while 97% of Europeans regard IP rights favorably, 41% of youths 15-24 believe that it is sometimes ok to buy counterfeits and many say they do, especially when cost is an issue.

Gregory N. Mandel, Dean of the Temple University Law School, questions the accuracy with which audiences see the IP system. In two seminal papers, he considers whether a system that is widely misunderstood can be effective. Professor Mandel and his team conducted research experiments with some 1,700 subjects. He has been researching IP and perception for over a decade with some startling results. The Public Perception of Intellectual Property was published in 2015, and What is IP for? Experiments in Lay and Expert Perceptions was this year.

The IP Strategy Report -2Q 2017 from Aistemos, and IP consultancy, edited by Professor Jeremy Phillips, provides additional useful data points regarding IP and perception. In a report published earlier this year that examined how patent disputes are covered by the technology, business and general media, the Center for Intellectual Property Understanding (CIPU) found that technology media are more subjective than other business or general press when it comes to reporting about patent infringement. The report, Patterns in Media Coverage of Patent Disputes, examined 127 articles published in 2016.

 Refusal to recognize the integrity of IP rights is growing. Whether or not this is simply a failure to communicate or a function of self-interest is unclear.

Perhaps the most compelling evidence about U.S. need for IP education was co-written by a Canadian researcher, Dan Breznitz.  What the US should be doing to protect Intellectual Property? appeared in the Harvard Business Review.

Failure to Communicate?

For some audiences, refusal to recognize the integrity of IP rights is growing. Whether or not this is simply a failure to communicate or a function of self-interest is unclear. What is clear is the need to quantify changes in attitude, what motivates them and their impact.

IP professionals have done an exceedingly poor job of explaining patents and other rights, to stakeholders, including their own boards of directors and investors. Perhaps they are fearful of setting the stage for future accountability, perhaps they think no one will care?

Recent attempts to track and understand attitudes toward IP are an important step in the right direction. More work needs to be done. An IP system which the participants do not understand or whose values they do not respect is no IP system at all.

Image source: euipo

 

 

97% of Europeans regard IP rights favorably; 41% ages 15-24 believe it is sometimes OK to buy counterfeits

When it comes to intellectual property rights Europeans are highly respectful, except among the young, where buying counterfeits has gown.

That is the primary take-away of an extensive European Community survey of attitudes toward IP rights delivered recently. The findings show that 97% of Europeans believe that IP should be respected, and that inventors, creators, and performing artists need to be paid for their work.

In contrast to the overall positive regard for IP rights, however, 41 per cent of young Europeans, ages 15 to 24, said they believed it was acceptable to buy counterfeits if the original product was too expensive. 15% of those surveyed in that age group said that they had intentionally purchased a counterfeit product in the past 12 months, 9% higher than in a similar 2013 study conducted by the European Union Intellectual Property Office (EUIPO).

“European Citizens and Intellectual Property: Perception, Awareness and Behavior,” a 205-page research report, updates the first EUIPO provides further evidence of how IP rights are regarded by EU citizens at a time when encouraging innovation and creativity is increasingly the focus of economic policy.

“In line with the 2013 results, people do not always act in line with their stated position,” said EUIPO Executive Director, Antonio Campinos, in summarizing the findings. “The key 15-24 age group seems to have become less convinced that fake goods are damaging and is buying more counterfeit goods, mainly for price reasons.”

Significant Sample

“European Citizens and Intellectual Property” surveyed people across all 28 EU Member States about their perceptions of intellectual property survey. It consolidates results of more than 26,000 interviews and confirms the global picture assessed in the EUIPO’s 2013 research.

“Even during a period of economic crisis when household budgets have come under pressure,” the report concluded, “the vast majority of respondents agree that it is important that inventors, creators, and performing artists can protect their rights and be paid for their work.”

Eighty-three percent said they prefer to access digital content through legal or authorized services whenever there is an affordable option available, and 71 percent of those admitting to using illegal sources say they would stop, if they could access affordable alternative options.

Confusion is growing about what constitutes a legal source. In 2016, 24 percent of respondents, five percentage points more than in 2013, wondered if an online source was legal, rising to 41 percent among young people.

Half of the Europeans queried believe that strict protection of IP rights may, in fact, curb innovation, and more than half feel that IP principles are not adapted to the Internet.

Neither the 2017 survey and previous study focused on counterfeits and copyrighted content, or examine attitudes towards patents or trade secrets.

An executive summary for “European Citizens and Intellectual Property” can be found here.

For the full 2017 EUIPO IP perception study, go here.

Image source: euipo.europa.eu


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