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Tag: Aon

Latest Data Show that Intangible Assets Comprise 90% of the Value of the S&P 500 Companies

January 19, 2021 Bruce Berman

The value of intangibles like intellectual property rights associated with inventions and brands, customer data and software continue to grow, as businesses increasingly depend on

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Value of S&P 500 intangibles are more than 5X tangibles

July 14, 2020 Bruce Berman

In the digital world products, services and knowledge travel fast, and where they go so do intangible assets. Understanding which companies, industries and brands rely

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Visits to IP CloseUp in 2019 top 30,000 for fourth year in a row; multi-year total is 240,000.

January 2, 2020 Bruce Berman

Visits to IP CloseUp in 2019 were up 7% over 2018 to 32,521. Total visitors over the past six years grew to over 240,000. The

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Customer information is one of many ‘data assets’ that can be actively managed as a trade secret

July 1, 2019 Bruce Berman

Data and digitization have created a fast-paced information-based economy that places a high value on trade secrets – many of which are poorly managed, if

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Volvo to host automotive IP event in Sweden featuring leading techcos

June 11, 2019 Bruce Berman

One of the leading European automobile brands with a strong presence in Asia, Volvo, is holding a seminar to discuss changes in the car industry

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Trade Secrets: “What People Need to Know” — Sen. Coons, IP experts, scheduled to speak May 29

April 17, 2019 Bruce Berman

Trade secrets, or know-how, frequently in the news, are simultaneously among intellectual property’s most valuable and misunderstood rights. A luncheon briefing designed to put these

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Bruce Berman’s Books Published by J. Wiley & Sons

About The Editor


Bruce Berman is a long-time IP observer, editor and innovation strategist. He is in close close contact with the leading IP owners and influencers, and tracks latest trends and developments, including data, strategy and performance.

Since founding Brody Berman Associates in 1988 Bruce has been working with IP holders, executives and investors, as well as more than 80 law firms and their clients. In 2016 he founded the Center for IP Understanding, an independent non-profit, www.understandingip.org. He has been on an IAM 300 Leading IP Strategist every year since 2011 and is a member of its Hall of Fame Academy.

Bruce is responsible for five books, including the best-seller "From Ideas to Assets." He wrote The Intangible Investor column for every issue of IAM Magazine from 2003-2020, which he now contributes to IP Watchdog. IP CloseUp has generated more than 265,000 visits over the past five years. For Bruce's full bio, visit www.brodyberman.com or click below.


Brody Berman

Readers Favorites

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  • “Kearn’s Son Still Fuming Over Wiper Blade Fight”
  • “Men of Progress” depicts U.S. inventing’s past, present and future
  • For Samsung charity begins at “home,” Marshall, Texas
  • “Leading Brands Increasingly have the Most Valuable Patents”
  • “Patent quality — Is a “shared responsibility”, says IBM; it does not represent invention quality or IP value”
  • “The Intangible Investor : A Curious Journey”

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