Despite an unprecedented increase in the number and value of intangible assets, like patents, trade secrets and trademarks, especially for the biggest, most valuable companies
Tag: trademarks
“It’s not about telling a ‘better’ IP story – It’s about telling the IP story better”
Why do intelligent people, many with advanced degrees and business experience, fail to get the purpose and benefits of IP rights? Where’s the disconnect” One
Updated IP Basics.org is a Useful Tool for Demystifying Patents, Copyrights and Trade Secrets
Updated and streamlined, IPBasics.org 2.0 has been re-designed to provide a range of audiences clear answers about why IP rights matter and what they impact.
Toymaker “LEGO” Uses Its Trademark Wins in China to Build Its Brand and Promote IP Education
One of the most iconic and copied brands in the world, Lego, has generated surprising support for its trademarks and copyrights in China through an
Redesigned C.I.P.U. Website Makes Access to Content Faster and Easier for IP Pros and Novices Alike
The recent Center for Intellectual Property Understanding website makeover provides a range of viewers intuitive navigation and better access to content that puts IP rights
U.S. Leads in Intellectual Asset “Intensity,” Data Shows; Share Price, IP Rights are Key to Value
Trademarks, patents, copyrights and company trade secrets contribute disproportionately to many U.S. companies’ intellectual asset and stock market value. Which rights play the most significant
Superhero and Animation Licensing Deals are Turning IP Rights into Gold – “It’s more than toys”
The costs and risks associated with movie production and marketing today have expanded the use of “safer” franchise characters and driven the value of bankable
98% or More of the Market Cap of Apple, Costco and MasterCard is Attributed to IP-Related “Intangibles”
There is no question that intangible assets like patents, trademarks and copyrights are foundational for the most valuable public companies, including those in the S&P
China is Deadly Serious About Educating NextGen Inventors, Brand Builders and Entrepreneurs
China wants other nations to know it not only has secured many patents and trademarks, it is intent on educating children as young as primary
Smart Investors Need to ask these 6 Questions about IP Rights and Strategy
When it comes to M&A, private equity, large public stock or other investments in an IP-dependent company, of which there are growing number, fundamental questions
Why They Cared… CIPU Explainer Video Surpasses 10,000 Streams; “What is Intellectual Property? Why Should I Care?”
A two-minute whiteboard animation created several years ago about the purpose of IP rights recently exceeded 10,000 YouTube views. The reasons suggest that while general
China’s Latest “Intellectual Property Nation-Building Promotion Plan” Lacks Transparency
China’s National Intellectual Property Administration (CNIPA) has published the 2025 Intellectual Property Nation Building Promotion Plan (2025年知识产权强国建设推进计划). It was released recently by the Office of
